ST. LOUIS — Anheuser-Busch continues to be the biggest advertiser for the upcoming Super Bowl with three minutes of national airtime and 30 seconds of regional advertising, totaling four commercials.
The beverage giant gave up its deal to be the exclusive alcohol advertiser this year, which means Heineken, Diageo, Remy Martin, and Molson Coors also will have commercials.
Each of AB’s commercials will focus on Bud Light, Michelob Ultra, Budweiser and Busch Light, according to a press release, featuring famous athletes, actors, singers, in addition to one St. Louis native.
Budweiser
With the tagline, “This Bud’s for You,” the Budweiser commercial has American icon Kevin Bacon spotlighting six hard-working, self-made people who are each connected by a six pack of beer. One of the spotlights is St. Louis native Metro Boomin who has become one of the top producers and hip-hop artists.
Bud Light
As his wife, Keleigh Sperry, is put on a customer service hold, movie star Miles Teller grabs two Bud Lights from the fridge. The couple then dances in the living room, both holding their beers. This ad for Bud Light “helps people see that choosing to enjoy life can be easy – with the help of one of Hollywood’s hottest stars.”
Michelob ULTRA
In a “toast to the next generation of golf culture,” legendary athlete Serena Williams competes with Emmy award-winning actor Brian Cox in a game of golf. The commercial is filled with more superstar athletes such as Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike and Canelo Alvarez as they take over the Bushwood Country Club, in reference to the 1980s movie “Caddyshack.” The ad also introduces “groundbreaking” partnerships with Netflix, Instacart and golf apparel brand Devereux Golf.
Busch Light
The Busch Guy explains three main survival skills for the great outdoors, which include food, shelter and drinking Busch Light. At the end, iconic songstress Sarah McLachlan emerges from a tent, singing a portion of “In the Arms of an Angel,” a nod to her ASPCA commercial. Busch Light will donate $25,000 to its partner, One Tree Planted, as well as bring back its big sweepstakes, “Busch Light Mountain of Busch.”
The Associated Press contributed to this report.
